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The Business Page

Welcome to the business page, a blog where I'll take you behind the scenes of greater Rochester's fast-changing economy. My name is Ben Rand, and I intend to introduce you to some of the personalities, concepts and events that make news in business here. I've been a business reporter for eight years in Rochester and a journalist for 18, working in four states. I grew up in Pittsford, but moved away after college for about a decade. My wife and I live in Irondequoit with our two children.

Tuesday, October 17, 2006

Not Taking Business So Seriously

Just came back to my desk to find an e-mail linking to a hilarious video on YouTube. It was presented Sunday night by Eastman Kodak Co. to customers at Graph Expo 2006, the largest annual trade show for the graphic arts industry. The actor is Steve Tom, a former NBC News correspondent who now has a lively career in acting, presentations and voice overs (and many, many movie credits.) The video is in the context of Kodak's brand reinvention, which aims to establish the company as a hip, digital innovator. "It's to get people to think about Kodak differently," spokeswoman Barbara Pierce said. Judging from some of the cultural references -- such as from the movie This Is Spinal Tap -- mission accomplished.

2 Comments:

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1:32 PM, October 26, 2006  
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7:48 AM, October 27, 2006  

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