Not Taking Business So Seriously

Just came back to my desk to find an e-mail linking to a hilarious video on YouTube. It was presented Sunday night by Eastman Kodak Co. to customers at Graph Expo 2006, the largest annual trade show for the graphic arts industry. The actor is Steve Tom, a former NBC News correspondent who now has a lively career in acting, presentations and voice overs (and many, many movie credits.) The video is in the context of Kodak's brand reinvention, which aims to establish the company as a hip, digital innovator. "It's to get people to think about Kodak differently," spokeswoman Barbara Pierce said. Judging from some of the cultural references -- such as from the movie This Is Spinal Tap -- mission accomplished.