The Business Page

Welcome to the business page, a blog where I'll take you behind the scenes of greater Rochester's fast-changing economy. My name is Ben Rand, and I intend to introduce you to some of the personalities, concepts and events that make news in business here. I've been a business reporter for eight years in Rochester and a journalist for 18, working in four states. I grew up in Pittsford, but moved away after college for about a decade. My wife and I live in Irondequoit with our two children.

Monday, January 09, 2006

Koda-Logo

At the end of a long speech Friday, Kodak Chairman and CEO Antonio Perez unveiled the company's new logo. The goal of the switch is to give the company a more contemporary and innovative look while continuing to evoke feelings of warmth and trust. Kodak wanted to free itself from the box of previous logos to apply the mark in different ways.

So that's the logic. The logo is above. Tell me what you think.

Also, here's an interesting short interview with CEO Perez in Newsweek.

2 Comments:

Duffer said...: I hope they didn't spend more than a few hundred bucks on it!; 7:36 AM, January 14, 2006
Behind The Business Page said...: Duffer,

I think you and I both know the answer to that one.

-Ben; 6:03 PM, January 16, 2006