At the end of a long speech Friday, Kodak Chairman and CEO Antonio Perez unveiled the company's new logo. The goal of the switch is to give the company a more contemporary and innovative look while continuing to evoke feelings of warmth and trust. Kodak wanted to free itself from the box of previous logos to apply the mark in different ways.
So that's the logic. The logo is above. Tell me what you think.
Also, here's an interesting short interview with CEO Perez in Newsweek.