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You (Don't) Have Pictures Anymore
Long before the famous New York City press conference announcing the merger of America Online and Time Warner, there was Dan Carp and Bob Pittman. The outgoing Kodak CEO stood alongside the former AOL chief operating officer to announce a Kodak-AOL collaboration to create a service for storing, viewing, e-mailing and ordering prints of Kodak Moments. With full hindsight, it was a pioneering vision. Kodak and AOL were the first to commit big money to such a service. It even had a catchy, Internet-style name: "You've Got Pictures," playing off "You've Got Mail," AOL's hot e-mail service.
The partnership went on the scrap heap of history this week, when AOL announced the creation of "AOL Pictures," a free photo-sharing website. AOL Pictures replaces "You've Got Pictures" and offers features like unlimited photo storage, online print ordering and more. AOL claims 6 million monthly visitors and 300 million photos under management.
Many tag Kodak as a technological laggard, but in this case, the company's got the numbers. Kodak's competing site, Kodak EasyShare Gallery, has an estimated 25 million members and more than a billion images under management.
Competition is fierce, though. Hewlett-Packard Corp. recently bought the Snapfish service; Yahoo has its Yahoo Photos service, which is closely aligned with Target; and there is also the independently owned Shutterfly.
It is just interesting to see how just about everything in business has a trajectory.
The partnership went on the scrap heap of history this week, when AOL announced the creation of "AOL Pictures," a free photo-sharing website. AOL Pictures replaces "You've Got Pictures" and offers features like unlimited photo storage, online print ordering and more. AOL claims 6 million monthly visitors and 300 million photos under management.
Many tag Kodak as a technological laggard, but in this case, the company's got the numbers. Kodak's competing site, Kodak EasyShare Gallery, has an estimated 25 million members and more than a billion images under management.
Competition is fierce, though. Hewlett-Packard Corp. recently bought the Snapfish service; Yahoo has its Yahoo Photos service, which is closely aligned with Target; and there is also the independently owned Shutterfly.
It is just interesting to see how just about everything in business has a trajectory.
posted by Behind The Business Page at 3:14 PM
2 Comments:
Hey big coach,
I'll work on the clock and thanks for reading. It is obvious that the economic future here is in small business but the message of my post was that here was one area where Kodak appears have the upper hand. I guess I'd take 1 billion images over 300 million anyday...of course, the models are different and it would be interesting to understand better the returns on investment. Still, the future appears to be shaping up interestingly.
CCryder,
The direct answer to your question is, if you are talking specifically and only about digital cameras -- there is very little, if any return. (Exact numbers not disclosed.) But Kodak isn't betting the future on digital cameras. The company is trying to build a portfolio where it makes some money from equipment, but greater amounts from items such as paper, ribbons and other accessories and equipment and services. An example: Kodak's foray into commercial printing.
Will it all work? I think we'll know the answer to that in relatively short order.
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